Business News Jan 1998 from CornerMark Graphic Services

News and events in the St. Croix River Valley and Minnesota with CornerMark business up-dates.

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NewsNotes Dec,97

Graphic Services
12040 Square Lake Court North
Stillwater, MN - 55082
(612) 439-8070 email

NEWS NOTEBOOK

Presenting:

Illuminating Engineering Society of North America

President: Gina Heumann
Vice President: Michael Jacobwith
Secretary / Treasurer: Scott Harmes

The Minnesota Chapter of the Illuminating Engineering Society of North America will hold their 1998 annual seminar at Hammel Green and Abrahamson, Inc. on January 13th in Minneapolis, Minnesota.

Business Promotion on the World Wide Web
Topics and Speakers

Marketing on the World Wide Web: John Bolduan, Luma Sales
How to promote your business to current and potential customers. The past, present and future of the information super highway.

Technical Requirements: John Meemken, HGA, Inc.
What equipment and connection you will need to author and maintain an internet presence.

Web Page Design and Site Concepts: Tom Brewitz, CornerMark
How to prepare graphics and html documents with content, visual impact and speed.

Search Engine Considerations: Bob Hicks, JTH Lighting - Tom Brewitz, CornerMark
How to use search engines to your advantage. Registering your pages.

Acronyms

AC Alternating Current
AI Adobe Illustrator
ANSI American National Standards Institute
AOL America Online
ASCII American Standard Code for Information Interchange
ATM Adobe Type Manager
B Byte = 8 Bits
BBS Bulletin Board System
BPS Bits Per Second
CAD Computer Aided Design, Drafting
CD Compact Disk
CD-ROM Compact Disk Read Only Memory
CDR Corel Draw
CGI Common Gateway Interface
CM CornerMark
COM Commercial Web Site
CPU Central Processing Unit
CYMK Cyan Yellow Magenta Black
DAT Digital Audio Tape
DC Direct Current
DD Double Density
DIMM Dual In-line Memory Module
DN Domain Name
DNS Domain Name Server
DOS Disk Operating System
DPI Dots Per Inch
DTP DeskTop Publishing
DXF Drawing File
DWG Drawing
EOF End Of File
EPS Encapsulated Post-Script
ESN Electronic Serial Number
EULA End User License Agreement
FAQ Frequently Asked Questions
FPS Frames Per Second
FTP File Transfer Protocol
GB Gigabyte
GBPS Gigabytes Per Second
GOV - Government Site
HD High Density
HDTV High Definition Television
HPC Handheld Personal Computer
HTML Hypertext Markup Language
HTTP Hypertext Transfer Protocol
HZ Hertz
IC Integrated Circuit
IO Input/Output
IP Internet Protocol
ISDN Integrated Services Digital Network
ISP Internet Service Provider
JPG or JPEG Joint Photographic Experts Group
JS Java Script
KB Kilobyte
KBPS Kilobytes Per Second LAN Local Area Network
LCD Liquid Crystal Display
NET Internet Tag
NNTP Network News Transfer Protocol
NT Network Terminal
OCR Optical Character Recognition
ORG Non-profit Organization
OLE Object Linking and Embedding
OS Operating System
OT Open Transport
PC Personal Computer
PCI Personal Computer Interface
PDF Portable Document File
PPD Post Script Printer Description
PPM Pages Per Minute
PRAM Programmable Random Access Memory
PSU Power Supply Unit
RAM Random Access Memory
RFS Remote File Server
RGB Red Green Blue
RIP Routing Information Protocol
RISC Reduced Instruction Set Code
ROM Read Only Memory
RPM Revolutions Per Minute
RT Real Time
SIMM Single In-line Memory Module
SEM System Error Message
SMIME Secure Multipurpose Internet Mail Extensions
SNA Systems Network Architecture
SMTP Simple Mail Transport Protocol
TIF Tagged Image Format
TP Twisted Pair
TTY Teletype
UL Underwriters Laboratories
URL Uniform Resource Locator
USENET User Network
VAC Volts - A/C Current
VBR Variable Bit Rate
VC Virtual Circuit
VCR Video Cassette Recorder
VDC Volts - Direct Current
VDISK Virtual DISK
VERR Verify Read access
VERW Verify Write access
VM Virtual Memory
VPP Virtual Pre-press
VR Virtual Reality
VRAM Video Random Access Memory
WAN Wide Area Network
WMF Windows Meta File
WWW World Wide Web
WYSIWYG What You See Is What You Get
Y2K Year 2000
ZIP Iomega Disk

Web Page Design and Site Considerations:

Software: PageMill, SiteMill, Frontpage, Netscape, Go-Live! WYSIWYG ready.

Content: Prepare content using available resources. Company history, customer list, brochures, testimonials, experience, products, service, records, policies, mission statement, suitable information.

Pages: Determine # of pages to construct by categorizing data.

Associates - Title, Direct dial number, email, bio
Product - Product description, specifications, photos
Service - Services offered, description, consulting, design
Resource page - Links to relevant sites, organizations, memberships
Home page - Site summary, features, highlights
Map - Site map, site search, location map
Size - Resolution 640 x 480, 832 x 624
Secure Page(s) - Download, Spec's, Files
Form - Information, Purchase (secure), Feedback, Requests
Page essentials - Pages need company name, contact information, links to rest of site, date, title,

Images: Subtle color to bold

Software - Photoshop Animation - Premier, GIF Builder
Color - Web safe pallet, RGB, GIF, JPEG, 256 colors or less, corporate image colors may dictate site scheme, careful of black backgrounds
Buttons - Byte size, gifs, minimum colors, 3 K or less
Photos - JPEG or GIF, 44K or less
MetaTags - Well tagged documents are more informative

Future: Virtual conference, trade shows, pre-press

Preview: Use all platforms,browsers to view and proof. Time loading.

Summary: A website that is content rich, is fast loading and attractive will receive return visits. New visitors will gain valuable insight into your company.

Search Engine Considerations:

Free Service: Listing, resource, spider, scooter, index

Add URL: Add and update your URL

Test Pages: Using keyword and string search, generic, specific

Graphic Services
12040 Square Lake Court North
Stillwater, MN - 55082
(612) 439-8070 -or- E-mail

1998 CornerMark Graphic Services